Cómo medir el ROI de las campañas en redes sociales-Blog de Marketing y Diseño Web de Código SEO

J! Info Request Session Profile Queries233 Log

60.881MB1.11s

Joomla! Version	5.1.4
PHP Version	8.1.32
Identity	guest
Response	200
Template	ja_company
Database	Server mysql Version 8.0.41 Collation utf8mb4_0900_ai_ci Conn Collation utf8mb4_0900_ai_ci

$_GET: []
$_POST: []
$_SESSION: array:1 [ "joomla" => "***redacted***" ]
$_COOKIE: []
$_SERVER: array:59 [ "USER" => "seo" "HOME" => "/home/seo" "SCRIPT_NAME" => "/index.php" "REQUEST_URI"...

session: array:3 [ "counter" => 1 "timer" => array:3 [ "start" => 1744207117 "last" => 1744207117...
registry: array:3 [ "data" => array:1 [ "com_ampz" => array:1 [ "shortcodes" => array:2 [ ...
user: array:21 [ "id" => 0 "name" => "" "username" => null "email" => "" "password" => "***redac...
6360f8ed2b20c32cfb3eb0c4eb579c40: 1

afterLoad (3.53MB) (25.07ms)
afterInitialise (19.41MB) (216ms)
afterRoute (11.65MB) (95.06ms)
beforeRenderComponent com_easyblog (12.79KB) (513μs)
Before Access::preloadComponents (all components) (160.64KB) (1.23ms)
After Access::preloadComponents (all components) (188.81KB) (1.05ms)
Before Access::getAssetRules (id:1 name:root.1) (4.04KB) (21μs)
After Access::getAssetRules (id:1 name:root.1) (27.21KB) (298μs)
beforeRenderModule mod_stackideas_toolbar (StackIdeas Toolbar) (18.74MB) (332ms)
afterRenderRawModule mod_stackideas_toolbar (StackIdeas Toolbar) (1018.94KB) (19.83ms)
beforeRenderModule mod_stackideas_toolbar (StackIdeas Toolbar) (736B) (11μs)
afterRenderModule mod_stackideas_toolbar (StackIdeas Toolbar) (197.46KB) (1.34ms)
afterRenderComponent com_easyblog (161.48KB) (549μs)
afterDispatch (75.81KB) (34.11ms)
beforeRenderModule mod_footer (Footer) (510.24KB) (4.4ms)
afterRenderRawModule mod_footer (Footer) (17.71KB) (2.26ms)
beforeRenderModule mod_footer (Footer) (704B) (10μs)
afterRenderModule mod_footer (Footer) (4.3KB) (215μs)
beforeRenderModule mod_djmegamenu (Redes Sociales) (33.77KB) (264μs)
afterRenderRawModule mod_djmegamenu (Redes Sociales) (185.33KB) (4.35ms)
beforeRenderModule mod_djmegamenu (Redes Sociales) (720B) (8μs)
afterRenderModule mod_djmegamenu (Redes Sociales) (2.02KB) (159μs)
beforeRenderModule mod_custom (Footer 3) (23.95KB) (31μs)
afterRenderRawModule mod_custom (Footer 3) (9.13KB) (1.83ms)
beforeRenderModule mod_custom (Footer 3) (720B) (10μs)
afterRenderModule mod_custom (Footer 3) (1.91KB) (160μs)
beforeRenderModule mod_page_qr_code (Código QR) (2.4KB) (76μs)
afterRenderRawModule mod_page_qr_code (Código QR) (54.27KB) (10.42ms)
beforeRenderModule mod_page_qr_code (Código QR) (720B) (10μs)
afterRenderModule mod_page_qr_code (Código QR) (5.77KB) (167μs)
beforeRenderModule mod_djmegamenu (Otros Enlaces) (23.52KB) (113μs)
afterRenderRawModule mod_djmegamenu (Otros Enlaces) (111.13KB) (3.74ms)
beforeRenderModule mod_djmegamenu (Otros Enlaces) (720B) (7μs)
afterRenderModule mod_djmegamenu (Otros Enlaces) (4.27KB) (133μs)
beforeRenderModule mod_djmegamenu (Enlaces de Interés) (200B) (92μs)
afterRenderRawModule mod_djmegamenu (Enlaces de Interés) (281.3KB) (4.38ms)
beforeRenderModule mod_djmegamenu (Enlaces de Interés) (720B) (7μs)
afterRenderModule mod_djmegamenu (Enlaces de Interés) (1.77KB) (134μs)
beforeRenderModule mod_custom (Footer logo) (23.59KB) (73μs)
afterRenderRawModule mod_custom (Footer logo) (976B) (137μs)
beforeRenderModule mod_custom (Footer logo) (720B) (5μs)
afterRenderModule mod_custom (Footer logo) (1.89KB) (117μs)
beforeRenderModule mod_acym (Boletín de Noticias) (4.94KB) (31μs)
afterRenderRawModule mod_acym (Boletín de Noticias) (379.46KB) (4.15ms)
beforeRenderModule mod_acym (Boletín de Noticias) (720B) (7μs)
afterRenderModule mod_acym (Boletín de Noticias) (1.77KB) (136μs)
beforeRenderModule mod_easyblogsearch (Buscar en el Blog) (968B) (61μs)
afterRenderRawModule mod_easyblogsearch (Buscar en el Blog) (78.22KB) (2.89ms)
beforeRenderModule mod_easyblogsearch (Buscar en el Blog) (736B) (10μs)
afterRenderModule mod_easyblogsearch (Buscar en el Blog) (1.91KB) (155μs)
beforeRenderModule mod_easyblogcategories (Categorías) (656B) (27μs)
afterRenderRawModule mod_easyblogcategories (Categorías) (372.71KB) (19.92ms)
beforeRenderModule mod_easyblogcategories (Categorías) (720B) (10μs)
afterRenderModule mod_easyblogcategories (Categorías) (1.77KB) (169μs)
beforeRenderModule mod_banners (Anuncio Google Blog) (13.38KB) (38μs)
afterRenderRawModule mod_banners (Anuncio Google Blog) (249.44KB) (102ms)
beforeRenderModule mod_banners (Anuncio Google Blog) (704B) (10μs)
afterRenderModule mod_banners (Anuncio Google Blog) (1.77KB) (177μs)
beforeRenderModule mod_easyblogcalendar (Calendario de Artículos) (3.41KB) (28μs)
afterRenderRawModule mod_easyblogcalendar (Calendario de Artículos) (5.55KB) (1.38ms)
beforeRenderModule mod_easyblogcalendar (Calendario de Artículos) (736B) (9μs)
afterRenderModule mod_easyblogcalendar (Calendario de Artículos) (2.03KB) (156μs)
beforeRenderModule mod_easyblogmostpopularpost (+Populares) (6.39KB) (42μs)
afterRenderRawModule mod_easyblogmostpopularpost (+Populares) (34.55KB) (2.32ms)
beforeRenderModule mod_easyblogmostpopularpost (+Populares) (736B) (10μs)
afterRenderModule mod_easyblogmostpopularpost (+Populares) (12.73KB) (199μs)
beforeRenderModule mod_easyblogtagcloud (Etiquetas) (5.05KB) (31μs)
afterRenderRawModule mod_easyblogtagcloud (Etiquetas) (424.38KB) (24.23ms)
beforeRenderModule mod_easyblogtagcloud (Etiquetas) (720B) (10μs)
afterRenderModule mod_easyblogtagcloud (Etiquetas) (1.77KB) (163μs)
beforeRenderModule mod_custom (Acceso Clientes) (3.46KB) (79μs)
afterRenderRawModule mod_custom (Acceso Clientes) (1008B) (159μs)
beforeRenderModule mod_custom (Acceso Clientes) (720B) (6μs)
afterRenderModule mod_custom (Acceso Clientes) (1.73KB) (111μs)
beforeRenderModule mod_whatsapppremium (Whatsapp Premium) (6.48KB) (38μs)
afterRenderRawModule mod_whatsapppremium (Whatsapp Premium) (21.31KB) (2.1ms)
beforeRenderModule mod_whatsapppremium (Whatsapp Premium) (736B) (11μs)
afterRenderModule mod_whatsapppremium (Whatsapp Premium) (1.74KB) (148μs)
beforeRenderModule mod_menu (Main Menu) (4.11KB) (86μs)
afterRenderRawModule mod_menu (Main Menu) (140.37KB) (5.19ms)
beforeRenderModule mod_menu (Main Menu) (704B) (10μs)
afterRenderModule mod_menu (Main Menu) (1.97KB) (159μs)
beforeRenderModule mod_banners (Anuncio) (1016B) (78μs)
afterRenderRawModule mod_banners (Anuncio) (95.71KB) (90.6ms)
beforeRenderModule mod_banners (Anuncio) (704B) (9μs)
afterRenderModule mod_banners (Anuncio) (1.71KB) (130μs)
beforeRenderModule mod_jux_weather_forecast (El Clima) (1.59KB) (81μs)
afterRenderRawModule mod_jux_weather_forecast (El Clima) (52.2KB) (39.3ms)
beforeRenderModule mod_jux_weather_forecast (El Clima) (720B) (13μs)
afterRenderModule mod_jux_weather_forecast (El Clima) (1.73KB) (209μs)
beforeRenderModule mod_custom ([Topbar-left] Slogan) (3.07KB) (120μs)
afterRenderRawModule mod_custom ([Topbar-left] Slogan) (976B) (184μs)
beforeRenderModule mod_custom ([Topbar-left] Slogan) (720B) (6μs)
afterRenderModule mod_custom ([Topbar-left] Slogan) (1.73KB) (113μs)
afterRender (2.02MB) (46.39ms)

1 x beforeRenderModule mod_stackideas_toolbar (StackIdeas Toolbar) (18.74MB) (30.04%)	332ms
1 x afterInitialise (19.41MB) (19.49%)	216ms
1 x afterRenderRawModule mod_banners (Anuncio Google Blog) (249.44KB) (9.21%)	102ms
1 x afterRoute (11.65MB) (8.59%)	95.06ms
1 x afterRenderRawModule mod_banners (Anuncio) (95.71KB) (8.19%)	90.60ms
1 x afterRender (2.02MB) (4.19%)	46.39ms
1 x afterRenderRawModule mod_jux_weather_forecast (El Clima) (52.2KB) (3.55%)	39.30ms
1 x afterDispatch (75.81KB) (3.08%)	34.11ms
1 x afterLoad (3.53MB) (2.27%)	25.07ms
1 x afterRenderRawModule mod_easyblogtagcloud (Etiquetas) (424.38KB) (2.19%)	24.23ms
1 x afterRenderRawModule mod_easyblogcategories (Categorías) (372.71KB) (1.8%)	19.92ms
1 x afterRenderRawModule mod_stackideas_toolbar (StackIdeas Toolbar) (1018.94KB) (1.79%)	19.83ms
1 x afterRenderRawModule mod_page_qr_code (Código QR) (54.27KB) (0.94%)	10.42ms
1 x afterRenderRawModule mod_menu (Main Menu) (140.37KB) (0.47%)	5.19ms
1 x beforeRenderModule mod_footer (Footer) (510.24KB) (0.4%)	4.40ms
1 x afterRenderRawModule mod_djmegamenu (Enlaces de Interés) (281.3KB) (0.4%)	4.38ms
1 x afterRenderRawModule mod_djmegamenu (Redes Sociales) (185.33KB) (0.39%)	4.35ms
1 x afterRenderRawModule mod_acym (Boletín de Noticias) (379.46KB) (0.38%)	4.15ms
1 x afterRenderRawModule mod_djmegamenu (Otros Enlaces) (111.13KB) (0.34%)	3.74ms
1 x afterRenderRawModule mod_easyblogsearch (Buscar en el Blog) (78.22KB) (0.26%)	2.89ms
1 x afterRenderRawModule mod_easyblogmostpopularpost (+Populares) (34.55KB) (0.21%)	2.32ms
1 x afterRenderRawModule mod_footer (Footer) (17.71KB) (0.2%)	2.26ms
1 x afterRenderRawModule mod_whatsapppremium (Whatsapp Premium) (21.31KB) (0.19%)	2.10ms
1 x afterRenderRawModule mod_custom (Footer 3) (9.13KB) (0.16%)	1.83ms
1 x afterRenderRawModule mod_easyblogcalendar (Calendario de Artículos) (5.55KB) (0.12%)	1.38ms
1 x afterRenderModule mod_stackideas_toolbar (StackIdeas Toolbar) (197.46KB) (0.12%)	1.34ms
1 x Before Access::preloadComponents (all components) (160.64KB) (0.11%)	1.23ms
1 x After Access::preloadComponents (all components) (188.81KB) (0.09%)	1.05ms
1 x afterRenderComponent com_easyblog (161.48KB) (0.05%)	549μs
1 x beforeRenderComponent com_easyblog (12.79KB) (0.05%)	513μs
1 x After Access::getAssetRules (id:1 name:root.1) (27.21KB) (0.03%)	298μs
1 x beforeRenderModule mod_djmegamenu (Redes Sociales) (33.77KB) (0.02%)	264μs
1 x afterRenderModule mod_footer (Footer) (4.3KB) (0.02%)	215μs
1 x afterRenderModule mod_jux_weather_forecast (El Clima) (1.73KB) (0.02%)	209μs
1 x afterRenderModule mod_easyblogmostpopularpost (+Populares) (12.73KB) (0.02%)	199μs
1 x afterRenderRawModule mod_custom ([Topbar-left] Slogan) (976B) (0.02%)	184μs
1 x afterRenderModule mod_banners (Anuncio Google Blog) (1.77KB) (0.02%)	177μs
1 x afterRenderModule mod_easyblogcategories (Categorías) (1.77KB) (0.02%)	169μs
1 x afterRenderModule mod_page_qr_code (Código QR) (5.77KB) (0.02%)	167μs
1 x afterRenderModule mod_easyblogtagcloud (Etiquetas) (1.77KB) (0.01%)	163μs
1 x afterRenderModule mod_custom (Footer 3) (1.91KB) (0.01%)	160μs
1 x afterRenderModule mod_djmegamenu (Redes Sociales) (2.02KB) (0.01%)	159μs
1 x afterRenderModule mod_menu (Main Menu) (1.97KB) (0.01%)	159μs
1 x afterRenderRawModule mod_custom (Acceso Clientes) (1008B) (0.01%)	159μs
1 x afterRenderModule mod_easyblogcalendar (Calendario de Artículos) (2.03KB) (0.01%)	156μs
1 x afterRenderModule mod_easyblogsearch (Buscar en el Blog) (1.91KB) (0.01%)	155μs
1 x afterRenderModule mod_whatsapppremium (Whatsapp Premium) (1.74KB) (0.01%)	148μs
1 x afterRenderRawModule mod_custom (Footer logo) (976B) (0.01%)	137μs
1 x afterRenderModule mod_acym (Boletín de Noticias) (1.77KB) (0.01%)	136μs
1 x afterRenderModule mod_djmegamenu (Enlaces de Interés) (1.77KB) (0.01%)	134μs
1 x afterRenderModule mod_djmegamenu (Otros Enlaces) (4.27KB) (0.01%)	133μs
1 x afterRenderModule mod_banners (Anuncio) (1.71KB) (0.01%)	130μs
1 x beforeRenderModule mod_custom ([Topbar-left] Slogan) (3.07KB) (0.01%)	120μs
1 x afterRenderModule mod_custom (Footer logo) (1.89KB) (0.01%)	117μs
1 x beforeRenderModule mod_djmegamenu (Otros Enlaces) (23.52KB) (0.01%)	113μs
1 x afterRenderModule mod_custom ([Topbar-left] Slogan) (1.73KB) (0.01%)	113μs
1 x afterRenderModule mod_custom (Acceso Clientes) (1.73KB) (0.01%)	111μs
1 x beforeRenderModule mod_djmegamenu (Enlaces de Interés) (200B) (0.01%)	92μs
1 x beforeRenderModule mod_menu (Main Menu) (4.11KB) (0.01%)	86μs
1 x beforeRenderModule mod_jux_weather_forecast (El Clima) (1.59KB) (0.01%)	81μs
1 x beforeRenderModule mod_custom (Acceso Clientes) (3.46KB) (0.01%)	79μs
1 x beforeRenderModule mod_banners (Anuncio) (1016B) (0.01%)	78μs
1 x beforeRenderModule mod_page_qr_code (Código QR) (2.4KB) (0.01%)	76μs
1 x beforeRenderModule mod_custom (Footer logo) (23.59KB) (0.01%)	73μs
1 x beforeRenderModule mod_easyblogsearch (Buscar en el Blog) (968B) (0.01%)	61μs
1 x beforeRenderModule mod_easyblogmostpopularpost (+Populares) (6.39KB) (0%)	42μs
1 x beforeRenderModule mod_banners (Anuncio Google Blog) (13.38KB) (0%)	38μs
1 x beforeRenderModule mod_whatsapppremium (Whatsapp Premium) (6.48KB) (0%)	38μs
1 x beforeRenderModule mod_custom (Footer 3) (23.95KB) (0%)	31μs
1 x beforeRenderModule mod_acym (Boletín de Noticias) (4.94KB) (0%)	31μs
1 x beforeRenderModule mod_easyblogtagcloud (Etiquetas) (5.05KB) (0%)	31μs
1 x beforeRenderModule mod_easyblogcalendar (Calendario de Artículos) (3.41KB) (0%)	28μs
1 x beforeRenderModule mod_easyblogcategories (Categorías) (656B) (0%)	27μs
1 x Before Access::getAssetRules (id:1 name:root.1) (4.04KB) (0%)	21μs
1 x beforeRenderModule mod_jux_weather_forecast (El Clima) (720B) (0%)	13μs
1 x beforeRenderModule mod_stackideas_toolbar (StackIdeas Toolbar) (736B) (0%)	11μs
1 x beforeRenderModule mod_whatsapppremium (Whatsapp Premium) (736B) (0%)	11μs
1 x beforeRenderModule mod_footer (Footer) (704B) (0%)	10μs
1 x beforeRenderModule mod_custom (Footer 3) (720B) (0%)	10μs
1 x beforeRenderModule mod_page_qr_code (Código QR) (720B) (0%)	10μs
1 x beforeRenderModule mod_easyblogsearch (Buscar en el Blog) (736B) (0%)	10μs
1 x beforeRenderModule mod_easyblogcategories (Categorías) (720B) (0%)	10μs
1 x beforeRenderModule mod_banners (Anuncio Google Blog) (704B) (0%)	10μs
1 x beforeRenderModule mod_easyblogmostpopularpost (+Populares) (736B) (0%)	10μs
1 x beforeRenderModule mod_menu (Main Menu) (704B) (0%)	10μs
1 x beforeRenderModule mod_easyblogtagcloud (Etiquetas) (720B) (0%)	10μs
1 x beforeRenderModule mod_banners (Anuncio) (704B) (0%)	9μs
1 x beforeRenderModule mod_easyblogcalendar (Calendario de Artículos) (736B) (0%)	9μs
1 x beforeRenderModule mod_djmegamenu (Redes Sociales) (720B) (0%)	8μs
1 x beforeRenderModule mod_djmegamenu (Otros Enlaces) (720B) (0%)	7μs
1 x beforeRenderModule mod_djmegamenu (Enlaces de Interés) (720B) (0%)	7μs
1 x beforeRenderModule mod_acym (Boletín de Noticias) (720B) (0%)	7μs
1 x beforeRenderModule mod_custom (Acceso Clientes) (720B) (0%)	6μs
1 x beforeRenderModule mod_custom ([Topbar-left] Slogan) (720B) (0%)	6μs
1 x beforeRenderModule mod_custom (Footer logo) (720B) (0%)	5μs

233 statements were executed, 20 of which were duplicates, 213 unique498ms2.61MB

SELECT @@SESSION.sql_mode;73μs1.57KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:308Copy
SELECT `data` FROM `eua3m_session` WHERE `session_id` = ?131μs1.61KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:250Copy
SELECT `session_id` FROM `eua3m_session` WHERE `session_id` = :session_id LIMIT 194μs1.61KBParams/libraries/src/Session/MetadataManager.php:187Copy
INSERT INTO `eua3m_session` (`session_id`,`guest`,`time`,`userid`,`username`,`client_id`) VALUES (:session_id, :guest, :time, :user_id, :username, :client_id)83.16ms944BParams/libraries/src/Session/MetadataManager.php:260Copy
SELECT `extension_id` AS `id`,`element` AS `option`,`params`,`enabled` FROM `eua3m_extensions` WHERE `type` = 'component' AND `state` = 0 AND `enabled` = 1360μs34.48KB/libraries/src/Component/ComponentHelper.php:399Copy
SELECT `id`,`rules` FROM `eua3m_viewlevels`100μs976B/libraries/src/Access/Access.php:955Copy
SELECT `b`.`id` FROM `eua3m_usergroups` AS `a` LEFT JOIN `eua3m_usergroups` AS `b` ON `b`.`lft` <= `a`.`lft` AND `b`.`rgt` >= `a`.`rgt` WHERE `a`.`id` = :guest190μs1.64KBParams/libraries/src/Access/Access.php:868Copy
SELECT `folder` AS `type`,`element` AS `name`,`params` AS `params`,`extension_id` AS `id` FROM `eua3m_extensions` WHERE `enabled` = 1 AND `type` = 'plugin' AND `state` IN (0,1) AND `access` IN (:preparedArray1,:preparedArray2) ORDER BY `ordering`1.07ms60.8KBParams/libraries/src/Plugin/PluginHelper.php:294Copy
SELECT `template` FROM `eua3m_template_styles` WHERE `client_id` = 0 AND `home` = 1222μs2.09KB/components/com_sppagebuilder/parser/addon-parser.php:1335Copy
SELECT * FROM `eua3m_languages` WHERE `published` = 1 ORDER BY `ordering` ASC218μs2.22KB/libraries/src/Language/LanguageHelper.php:177Copy
SELECT params FROM eua3m_extensions WHERE element = 'cookiespolicynotificationbar' AND folder = 'system'173μs16.84KB/plugins/system/cookiespolicynotificationbar/cookiespolicynotificationbar.php:217Copy
SELECT `enabled` FROM `eua3m_extensions` WHERE `type` = 'plugin' AND `element` = 'cache' AND `folder` = 'system'127μs856B/plugins/system/cookiespolicynotificationbar/cookiespolicynotificationbar.php:2618Copy
SELECT * FROM eua3m_rsform_config172μs1.5KB/administrator/components/com_rsform/helpers/config.php:52Copy
SELECT `template` FROM `eua3m_template_styles` WHERE `client_id` = 0 AND `home` = 1159μs856B/plugins/system/helix3/helix3.php:247Copy
SELECT `m`.`id`,`m`.`menutype`,`m`.`title`,`m`.`alias`,`m`.`note`,`m`.`link`,`m`.`type`,`m`.`level`,`m`.`language`,`m`.`browserNav`,`m`.`access`,`m`.`params`,`m`.`home`,`m`.`img`,`m`.`template_style_id`,`m`.`component_id`,`m`.`parent_id`,`m`.`path` AS `route`,`e`.`element` AS `component` FROM `eua3m_menu` AS `m` LEFT JOIN `eua3m_extensions` AS `e` ON `m`.`component_id` = `e`.`extension_id` WHERE ( (`m`.`published` = 1 AND `m`.`parent_id` > 0 AND `m`.`client_id` = 0) AND (`m`.`publish_up` IS NULL OR `m`.`publish_up` <= :currentDate1)) AND (`m`.`publish_down` IS NULL OR `m`.`publish_down` >= :currentDate2) ORDER BY `m`.`lft`552μs53.05KBParams/libraries/src/Menu/SiteMenu.php:166Copy
SELECT * FROM `eua3m_easyblog_configs` WHERE `name` = 'config'194μs64.89KB/libraries/src/Table/Table.php:780Copy
SELECT * FROM `eua3m_easyblog_acl` WHERE `published`='1' ORDER BY `id` ASC335μs4.55KB/administrator/components/com_easyblog/includes/utils.php:298Copy
SELECT * FROM `eua3m_easyblog_acl_group` WHERE `content_id` IN (1, 9) AND `type`='group'401μs2.8KB/administrator/components/com_easyblog/includes/utils.php:298Copy
SELECT `id` FROM `eua3m_easyblog_post` WHERE `permalink`='como-medir-el-roi-de-las-campanas-en-redes-sociales'181μs856B/administrator/components/com_easyblog/includes/utils.php:298Copy
SELECT * FROM `eua3m_easyblog_post` WHERE `id` = '104'281μs143.84KB/libraries/src/Table/Table.php:780Copy
SELECT * FROM `eua3m_easyblog_revisions` WHERE `id` = '116'165μs153.91KB/libraries/src/Table/Table.php:780Copy
SELECT COUNT(1) FROM `eua3m_easyblog_featured` WHERE `content_id`='104' AND `type`='post'202μs856B/administrator/components/com_easyblog/includes/utils.php:298Copy
SELECT * FROM `eua3m_easyblog_meta` WHERE `type`='post' AND `content_id`='104'151μs1.22KB/administrator/components/com_easyblog/includes/utils.php:298Copy
SELECT `id`,`home`,`template`,`s`.`params`,`inheritable`,`parent` FROM `eua3m_template_styles` AS `s` LEFT JOIN `eua3m_extensions` AS `e` ON `e`.`element` = `s`.`template` AND `e`.`type` = 'template' AND `e`.`client_id` = `s`.`client_id` WHERE `s`.`client_id` = 0 AND `e`.`enabled` = 1214μs1.14KB/administrator/components/com_templates/src/Model/StyleModel.php:775Copy
SELECT DISTINCT a.* FROM `eua3m_ampz` AS a LIMIT 20129μs960B/libraries/src/MVC/Model/BaseDatabaseModel.php:164Copy
SHOW FULL TABLES WHERE table_type="BASE TABLE"2.16ms8.88KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:635Copy
SELECT * FROM eua3m_acym_configuration204μs2.88KB/administrator/components/com_acym/libraries/joomla/database.php:30Copy
SELECT * FROM eua3m_acym_plugin93μs2.11KB/administrator/components/com_acym/libraries/joomla/database.php:30Copy
SELECT * FROM eua3m_acym_plugin WHERE folder_name = 'acychecker' LIMIT 1118μs2.08KB/administrator/components/com_acym/libraries/joomla/database.php:45Copy
SELECT * FROM eua3m_acym_plugin WHERE folder_name = 'acymailer' LIMIT 1112μs2.08KB/administrator/components/com_acym/libraries/joomla/database.php:45Copy
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SELECT t.* FROM eua3m_seoglossary as t LEFT JOIN eua3m_seoglossaries g ON t.catid = g.id WHERE t.state = 1 AND g.state = 1 AND ((LOWER('\nUna de las preguntas más comunes entre las empresas que invierten en marketing digital es: ¿Cómo puedo medir el retorno de inversión (ROI) de mis campañas en redes sociales? Medir el ROI es fundamental para determinar si el esfuerzo, tiempo y dinero que destinas a tus campañas está generando los resultados deseados. Sin embargo, el cálculo puede ser complicado, ya que las redes sociales no solo impulsan ventas directas, sino también la interacción, reconocimiento de marca y fidelización de clientes.\nEn este artículo, te explicamos de manera sencilla cómo medir el ROI de tus campañas en redes sociales y cómo asegurarte de que tu inversión esté dando frutos.\n¿Qué es el ROI?\nEl retorno de inversión (ROI) es una métrica que permite evaluar la rentabilidad de una campaña en función del dinero que se invirtió. La fórmula básica para calcularlo es:\nROI=(Ingresosgenerados−Inversioón)×100 / Inversión ROI = \\frac{(Ingresos generados - Inversión) \\times 100}{Inversión}ROI=Inversión(Ingresosgenerados−Inversión)×100\nEste cálculo proporciona un porcentaje que indica el beneficio que has obtenido en relación con lo que has gastado. Si el resultado es positivo, tu campaña fue rentable; si es negativo, significa que perdiste dinero.\nLa importancia de medir el ROI en redes sociales\nMedir el ROI en redes sociales es crucial por varias razones:\n\nEvaluar el éxito: Te ayuda a determinar si tus esfuerzos en redes sociales están funcionando como esperabas.\nOptimización: Si identificas qué campañas o tácticas generan un mayor retorno, puedes ajustar tu estrategia para enfocarte en ellas.\nJustificación de la inversión: Si necesitas justificar ante tu equipo o tus superiores la inversión en redes sociales, el ROI te proporciona cifras concretas.\n\n¿Qué se puede medir en una campaña de redes sociales?\nAntes de sumergirnos en los pasos para calcular el ROI, es importante entender que no todo el impacto de las redes sociales se traduce en ingresos directos. Las redes sociales generan varios tipos de valor, como:\n\nVentas directas: Conversiones que resultan directamente de una interacción en redes sociales.\nReconocimiento de marca: El valor que aportan las impresiones y la visibilidad.\nInteracción: Likes, comentarios, compartidos y retuits que contribuyen al engagement de tu marca.\nFidelización de clientes: Las redes sociales pueden ayudar a mejorar la lealtad del cliente y las relaciones a largo plazo.\n\nPara calcular el ROI de una campaña, es fundamental que definas qué tipo de valor estás midiendo. En la mayoría de los casos, el ROI se mide a partir de las conversiones y las ventas, pero también puedes establecer métricas de éxito basadas en el crecimiento de seguidores, el reconocimiento de marca o el tráfico a tu sitio web.\nPasos para medir el ROI de las campañas en redes sociales\nA continuación, te explicamos los pasos básicos para medir el ROI de tus campañas en redes sociales.\n1. Establecer objetivos claros\nEl primer paso para medir el ROI es establecer objetivos concretos y medibles. Sin objetivos claros, es difícil evaluar si una campaña fue exitosa o no. Algunos ejemplos de objetivos pueden ser:\n\nAumentar las ventas: Este es un objetivo común para las empresas que utilizan redes sociales para impulsar sus productos o servicios.\nGenerar tráfico a tu sitio web: Puedes medir cuántos usuarios hacen clic en los enlaces de tus publicaciones para visitar tu página.\nIncrementar el engagement: Aumentar los likes, comentarios y compartidos puede ser un objetivo si buscas mejorar la interacción con tu audiencia.\nCapturar leads: Si tu campaña está diseñada para recopilar datos de clientes potenciales, este sería un objetivo medible.\n\nRecuerda que estos objetivos deben ser SMART (específicos, medibles, alcanzables, relevantes y con un tiempo determinado).\n2. Rastrear métricas clave\nPara medir el ROI, debes rastrear las métricas que te ayudarán a cumplir los objetivos establecidos. Algunas de las métricas más comunes en redes sociales son:\n\nCTR (Click-Through Rate): Porcentaje de usuarios que hicieron clic en un enlace en comparación con el total de usuarios que vieron la publicación.\nConversiones: Número de acciones completadas (ventas, registros, suscripciones) generadas a partir de una campaña.\nEngagement: Número total de interacciones (likes, comentarios, compartidos) dividido por el número de impresiones.\nCPC (Costo por clic): Costo promedio que pagas por cada clic en tus anuncios.\nCosto por conversión: El costo total de la campaña dividido por el número de conversiones generadas.\n\nHerramientas para medir el ROI en redes sociales\nAfortunadamente, existen varias herramientas que te ayudan a rastrear las métricas de tus campañas en redes sociales. Las más populares son:\n1. Google Analytics\nGoogle Analytics es una de las herramientas más potentes para medir el rendimiento de las redes sociales. Con él, puedes rastrear el tráfico que llega a tu sitio web desde redes sociales, las conversiones generadas y el comportamiento de los usuarios en tu página. Para medir el ROI, debes configurar el seguimiento de objetivos en Google Analytics, como ventas o registros.\n2. Facebook Ads Manager\nSi realizas campañas pagadas en Facebook o Instagram, Facebook Ads Manager te permite ver métricas detalladas sobre el rendimiento de tus anuncios, como clics, impresiones, conversiones y costo por conversión. También te permite configurar píxeles de seguimiento, que te ayudan a rastrear el comportamiento de los usuarios después de hacer clic en tus anuncios.\n3. Hootsuite o Buffer\nHerramientas como Hootsuite y Buffer te permiten programar publicaciones y rastrear el rendimiento de tus campañas orgánicas. Puedes ver el engagement de tus publicaciones, el crecimiento de seguidores y el tráfico que generan a tu sitio web.\nCalcular el ROI en ventas\nEl cálculo más directo del ROI proviene de las ventas generadas directamente por una campaña. Si has invertido $500 en una campaña y generaste $1,500 en ventas gracias a esa campaña, el cálculo sería:\nROI=(1500−500)×100500=200%ROI = \\frac{(1500 - 500) \\times 100}{500} = 200\\%ROI=500(1500−500)×100=200%\nEsto significa que has obtenido un retorno del 200%, lo que indica que tu campaña fue altamente rentable.\nCalcular el ROI en base a otros valores\nNo todas las campañas de redes sociales se enfocan en generar ventas inmediatas. Algunas tienen como objetivo mejorar el reconocimiento de marca o el engagement. Para calcular el ROI en estos casos, puedes asignar un valor monetario a estos resultados. Por ejemplo, puedes calcular cuánto te costaría conseguir la misma visibilidad o interacción a través de otros medios publicitarios y compararlo con lo que has invertido en redes sociales.\nOptimización del ROI\nMedir el ROI no es suficiente. Debes usar los datos para optimizar tus futuras campañas. Si notas que ciertos anuncios o tipos de contenido generan más conversiones o engagement, ajusta tu estrategia para centrarte en ellos. De igual forma, si una plataforma no te está dando los resultados esperados, considera reducir tu inversión en ella y probar nuevas estrategias.\nConclusión\nMedir el ROI de tus campañas en redes sociales es esencial para saber si tu inversión está generando resultados. Al establecer objetivos claros, rastrear las métricas correctas y utilizar herramientas adecuadas, puedes obtener una visión precisa de cómo tus campañas impactan en tu negocio.\nEn codigoseo.com, te ayudamos a medir y mejorar el rendimiento de tus campañas en redes sociales. Con nuestra experiencia en marketing digital y análisis de datos, aseguramos que cada dólar que inviertes en redes sociales se traduzca en resultados medibles y significativos. ¡Contáctanos para optimizar tus campañas hoy mismo! \n\n') LIKE CONCAT('%', LOWER(t.tterm), '%')) OR (LOWER('\nUna de las preguntas más comunes entre las empresas que invierten en marketing digital es: ¿Cómo puedo medir el retorno de inversión (ROI) de mis campañas en redes sociales? Medir el ROI es fundamental para determinar si el esfuerzo, tiempo y dinero que destinas a tus campañas está generando los resultados deseados. Sin embargo, el cálculo puede ser complicado, ya que las redes sociales no solo impulsan ventas directas, sino también la interacción, reconocimiento de marca y fidelización de clientes.\nEn este artículo, te explicamos de manera sencilla cómo medir el ROI de tus campañas en redes sociales y cómo asegurarte de que tu inversión esté dando frutos.\n¿Qué es el ROI?\nEl retorno de inversión (ROI) es una métrica que permite evaluar la rentabilidad de una campaña en función del dinero que se invirtió. La fórmula básica para calcularlo es:\nROI=(Ingresosgenerados−Inversioón)×100 / Inversión ROI = \\frac{(Ingresos generados - Inversión) \\times 100}{Inversión}ROI=Inversión(Ingresosgenerados−Inversión)×100\nEste cálculo proporciona un porcentaje que indica el beneficio que has obtenido en relación con lo que has gastado. Si el resultado es positivo, tu campaña fue rentable; si es negativo, significa que perdiste dinero.\nLa importancia de medir el ROI en redes sociales\nMedir el ROI en redes sociales es crucial por varias razones:\n\nEvaluar el éxito: Te ayuda a determinar si tus esfuerzos en redes sociales están funcionando como esperabas.\nOptimización: Si identificas qué campañas o tácticas generan un mayor retorno, puedes ajustar tu estrategia para enfocarte en ellas.\nJustificación de la inversión: Si necesitas justificar ante tu equipo o tus superiores la inversión en redes sociales, el ROI te proporciona cifras concretas.\n\n¿Qué se puede medir en una campaña de redes sociales?\nAntes de sumergirnos en los pasos para calcular el ROI, es importante entender que no todo el impacto de las redes sociales se traduce en ingresos directos. Las redes sociales generan varios tipos de valor, como:\n\nVentas directas: Conversiones que resultan directamente de una interacción en redes sociales.\nReconocimiento de marca: El valor que aportan las impresiones y la visibilidad.\nInteracción: Likes, comentarios, compartidos y retuits que contribuyen al engagement de tu marca.\nFidelización de clientes: Las redes sociales pueden ayudar a mejorar la lealtad del cliente y las relaciones a largo plazo.\n\nPara calcular el ROI de una campaña, es fundamental que definas qué tipo de valor estás midiendo. En la mayoría de los casos, el ROI se mide a partir de las conversiones y las ventas, pero también puedes establecer métricas de éxito basadas en el crecimiento de seguidores, el reconocimiento de marca o el tráfico a tu sitio web.\nPasos para medir el ROI de las campañas en redes sociales\nA continuación, te explicamos los pasos básicos para medir el ROI de tus campañas en redes sociales.\n1. Establecer objetivos claros\nEl primer paso para medir el ROI es establecer objetivos concretos y medibles. Sin objetivos claros, es difícil evaluar si una campaña fue exitosa o no. Algunos ejemplos de objetivos pueden ser:\n\nAumentar las ventas: Este es un objetivo común para las empresas que utilizan redes sociales para impulsar sus productos o servicios.\nGenerar tráfico a tu sitio web: Puedes medir cuántos usuarios hacen clic en los enlaces de tus publicaciones para visitar tu página.\nIncrementar el engagement: Aumentar los likes, comentarios y compartidos puede ser un objetivo si buscas mejorar la interacción con tu audiencia.\nCapturar leads: Si tu campaña está diseñada para recopilar datos de clientes potenciales, este sería un objetivo medible.\n\nRecuerda que estos objetivos deben ser SMART (específicos, medibles, alcanzables, relevantes y con un tiempo determinado).\n2. Rastrear métricas clave\nPara medir el ROI, debes rastrear las métricas que te ayudarán a cumplir los objetivos establecidos. Algunas de las métricas más comunes en redes sociales son:\n\nCTR (Click-Through Rate): Porcentaje de usuarios que hicieron clic en un enlace en comparación con el total de usuarios que vieron la publicación.\nConversiones: Número de acciones completadas (ventas, registros, suscripciones) generadas a partir de una campaña.\nEngagement: Número total de interacciones (likes, comentarios, compartidos) dividido por el número de impresiones.\nCPC (Costo por clic): Costo promedio que pagas por cada clic en tus anuncios.\nCosto por conversión: El costo total de la campaña dividido por el número de conversiones generadas.\n\nHerramientas para medir el ROI en redes sociales\nAfortunadamente, existen varias herramientas que te ayudan a rastrear las métricas de tus campañas en redes sociales. Las más populares son:\n1. Google Analytics\nGoogle Analytics es una de las herramientas más potentes para medir el rendimiento de las redes sociales. Con él, puedes rastrear el tráfico que llega a tu sitio web desde redes sociales, las conversiones generadas y el comportamiento de los usuarios en tu página. Para medir el ROI, debes configurar el seguimiento de objetivos en Google Analytics, como ventas o registros.\n2. Facebook Ads Manager\nSi realizas campañas pagadas en Facebook o Instagram, Facebook Ads Manager te permite ver métricas detalladas sobre el rendimiento de tus anuncios, como clics, impresiones, conversiones y costo por conversión. También te permite configurar píxeles de seguimiento, que te ayudan a rastrear el comportamiento de los usuarios después de hacer clic en tus anuncios.\n3. Hootsuite o Buffer\nHerramientas como Hootsuite y Buffer te permiten programar publicaciones y rastrear el rendimiento de tus campañas orgánicas. Puedes ver el engagement de tus publicaciones, el crecimiento de seguidores y el tráfico que generan a tu sitio web.\nCalcular el ROI en ventas\nEl cálculo más directo del ROI proviene de las ventas generadas directamente por una campaña. Si has invertido $500 en una campaña y generaste $1,500 en ventas gracias a esa campaña, el cálculo sería:\nROI=(1500−500)×100500=200%ROI = \\frac{(1500 - 500) \\times 100}{500} = 200\\%ROI=500(1500−500)×100=200%\nEsto significa que has obtenido un retorno del 200%, lo que indica que tu campaña fue altamente rentable.\nCalcular el ROI en base a otros valores\nNo todas las campañas de redes sociales se enfocan en generar ventas inmediatas. Algunas tienen como objetivo mejorar el reconocimiento de marca o el engagement. Para calcular el ROI en estos casos, puedes asignar un valor monetario a estos resultados. Por ejemplo, puedes calcular cuánto te costaría conseguir la misma visibilidad o interacción a través de otros medios publicitarios y compararlo con lo que has invertido en redes sociales.\nOptimización del ROI\nMedir el ROI no es suficiente. Debes usar los datos para optimizar tus futuras campañas. Si notas que ciertos anuncios o tipos de contenido generan más conversiones o engagement, ajusta tu estrategia para centrarte en ellos. De igual forma, si una plataforma no te está dando los resultados esperados, considera reducir tu inversión en ella y probar nuevas estrategias.\nConclusión\nMedir el ROI de tus campañas en redes sociales es esencial para saber si tu inversión está generando resultados. Al establecer objetivos claros, rastrear las métricas correctas y utilizar herramientas adecuadas, puedes obtener una visión precisa de cómo tus campañas impactan en tu negocio.\nEn codigoseo.com, te ayudamos a medir y mejorar el rendimiento de tus campañas en redes sociales. 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SELECT `id` FROM `eua3m_menu` WHERE `link` LIKE 'index.php?option=com_easyblog&view=search%' AND `published`='1'AND `client_id`='0' AND (`language`='es-ES' OR `language`='' OR `language`='*') LIMIT 1272μs840B/administrator/components/com_easyblog/includes/utils.php:298Copy
SELECT `id` FROM `eua3m_menu` WHERE `link`='index.php?option=com_easyblog&view=latest' AND `published`='1'AND `client_id`='0' AND (`language`='es-ES' OR `language`='' OR `language`='*') LIMIT 1253μs840B/administrator/components/com_easyblog/includes/utils.php:298Copy
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